Get recommended and cited by AI. Then see the visits it brings.
GEO (generative engine optimization) and AEO (answer engine optimization) are two names for the same job: being the business AI assistants name and cite when people ask. MazeRank tracks what ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude say about you, turns the gaps into fixes, and shows the visits those answers send.
Reads your whole site.
Paste one URL. MazeRank crawls up to 30 pages and builds your profile, so the questions it asks match what you actually sell.
- —Services, prices and opening hours
- —Booking and contact links
- —You review and edit before anything runs
- ·/
- ·/services
- ·/prices
- ·/locations
- ·/about
- ·/faq
- ·/booking
Knows your reach.
A single shop, a regional chain or a brand in several countries: tracking follows where you really operate.
- —Local, national or global, detected from your site
- —Every location gets its own questions
- —Add or remove places any time
| Place | Type | Questions |
|---|---|---|
| Your street address | Local | 12 |
| City one | City | 10 |
| City two | City | 10 |
| City three | City | 8 |
| Country A | Country | 6 |
| Country B | Country | 6 |
Every language, every market.
People ask AI in their own language. We check each language you serve in each market, not just a translation of one list.
- —Languages detected from your site
- —Questions written natively per language
- —Results split by market and language
| EN | ES | FR | PT | |
|---|---|---|---|---|
| Market A | ✓ | – | – | ✓ |
| Market B | ✓ | ✓ | – | – |
| Market C | ✓ | – | ✓ | – |
Every AI engine, one check.
The same question goes to ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude, with repeats to smooth out randomness.
- —Rank and wording parsed from each answer
- —Live and simulated results clearly labelled
- —Weekly full runs, daily checks on key questions
- ChatGPTchecking…
- Google AI Overviewschecking…
- Google AI Modechecking…
- Geminichecking…
- Perplexitychecking…
- Claudechecking…
Competitors and the sources AI trusts.
See who gets recommended instead of you, how often, and which websites the engines cite when they decide.
- —Share of answers per business
- —Cited domains with counts
- —Your own site's citations tracked
- google.com/maps19×
- yelp.com11×
- local-guide.com8×
- yourbusiness.com6×
- news-site.com4×
A fix list and a Monday report.
Findings become a short list ranked by impact. Each week's run checks whether a fix moved the numbers.
- —Directories, reviews, Google profile, content gaps
- —Refreshed only when something changes
- —Weekly email with what changed
- Get listed on the directory cited in 9 of 30 answersHigh
- Add opening hours to your Google Business ProfileHigh
- Ask recent customers for reviewsMedium
- Publish a prices page per serviceMedium
See the visits AI sends you.
In beta: connect Google Analytics (read-only) and MazeRank turns AI mentions into real traffic: weekly sessions and conversions from ChatGPT, Perplexity, Gemini, Copilot and Claude.
- —Sessions and conversions side by side
- —Split by assistant, with week-on-week change
- —Mentions in answers linked to visits on your site
Three names, one outcome.
People search for GEO and AEO for the same reason: AI is answering their customers. Here is how the three terms relate, and what MazeRank actually does.
Search engine optimization
Search engine optimization: win a link on a results page (Google, Bing).
MazeRank: Strong SEO helps, because most AI answers still start with a web search. MazeRank does not replace SEO.
Generative engine optimization
Generative engine optimization: get named inside a synthesised AI answer (ChatGPT, Gemini, Claude, Perplexity).
MazeRank: MazeRank tracks how often and how high each engine recommends you, then turns the gaps into a fix list.
Answer engine optimization
Answer engine optimization: be the direct answer people hear or read (featured snippets, voice, AI Overviews).
MazeRank: Same work in practice. MazeRank covers Google AI Overviews and AI Mode alongside the chat engines, and tracks when your own site is cited.
GEO, AEO and AI visibility, answered
What is generative engine optimization (GEO)?
GEO is the practice of getting AI assistants like ChatGPT, Gemini, Claude and Perplexity to mention and recommend your business. It's SEO for answers instead of blue links.
What is answer engine optimization (AEO)?
AEO is the practice of becoming the direct answer people get from featured snippets, voice assistants and AI answers such as Google AI Overviews. It overlaps almost entirely with GEO; MazeRank covers both.
How is GEO different from SEO?
SEO wins you a link on a results page. GEO and AEO are about being named in a single synthesised answer, often with no click. Good SEO helps a lot, because most engines still search the web first, but the answer also depends on reviews, directories and how clearly your services are described.
How does MazeRank cover GEO and AEO?
We ask every major AI engine the questions your customers ask, in their language and location, record whether and how you are named and cited, and turn the gaps into a ranked fix list. Connect Google Analytics (in beta) and you also see the visits and conversions those answers send.
Which AI engines are covered?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude. The AI visits card also attributes Copilot traffic from Google Analytics.
Is this different from a normal rank tracker?
Yes. AI answers have no fixed positions, so we measure mention rate (the share of answers that name you), rank inside the answer, citations of your site and the sources the engines trust.
How fast do I see results?
Setup takes about two minutes and the first results arrive the same day. Full checks run weekly with daily checks on key questions.
Do you support agencies?
Yes. MazeRank for Agencies adds a multi-client dashboard, white-label GEO & AEO reports and per-client pricing.
Start with your website.
Setup takes about two minutes. Your first results arrive the same day.